One of the popular visual content platforms, Instagram has grown beyond just photos and videos in recent times. The integration of audio in IG content, more so trending audio, has become a very potent tool for creators and businesses to augment reach and engagement on the platform. If you wish to gain instant success on Instagram, you can also utilize these trending tunes in your content.
But how will you find the perfect trending audio? Worry not, In this blog, we will get into the significance of trending audio on Instagram, explore how it can amplify the reach of your posts, and provide practical tips on how to discover these trending sounds. Let’s Go!
How Instagram Trending Audio Improves Reach of Your IG Post
Audio has a unique ability to evoke emotions, set moods, and create memorable experiences. When used effectively in your Instagram posts, trending audio can significantly enhance engagement and broaden your reach. Here’s how:
1. Enhance Emotional Connection
Trending audio often resonates with current cultural trends or popular themes. It’s through such audio that one can emote a response towards the audience. Either some cheerful music that gets you in a good mood or it’s a sad soundtrack that gives you nostalgia; audio heightens the resonance of your content and makes it both relatable and shareable.
2. Improve Discoverability of Content
Instagram’s algorithm gives more visibility and place in explore feeds to content that engages people and keeps them on the platform. Trending audio is more likely to be featured in Explore feeds and Hashtags, thus exposing your post to a bigger audience. With popular sounds, there’s a greater possibility that users may find your content while searching or just browsing similar content.
3. Increases Virality Potential
Some audio clips or music tracks go viral on Instagram and lead to challenges, memes, or trends. Using trending audio thus means riding the wave of popularity that may catapult your post into virality. This visibility leads you to get free Instagram likes and raises engagement metrics. It also raises your profile within the community of Instagram.
If you want to increase your profile views, you can also read our blog – How to See Profile Views on Instagram
4. A source of Inspiration
Trending audio can be a fantastic source of inspiration, sparking creative ideas and helping you brainstorm engaging concepts for your Reel. It can even lead to unexpected collaborations with other creators using the same sound!
How to Find Trending Audio on Instagram
Identifying and incorporating trending audio into your Instagram strategy requires a blend of creativity, awareness of current trends, and strategic planning. Here are actionable steps to help you discover trending audio:
1. Explore Instagram’s Audio Library
Instagram’s audio library often features a curated selection of trending and popular sounds. The library is organized by genre, making it easy to find audio that matches your content’s vibe.
Here’s a step-by-step guide on how to find trending music on Instagram with the audio library:
- Open the Instagram Story or Reels camera and swipe up. A library will be shown.
- Go to its featured tracks, trending songs, and genres to find audio relevant to what’s current.
- You can either search for tracks or see pre-curated playlists based on mood, genre, and popularity.
2. Monitor Top Creators and Influencers
Keep an eye on what top creators and influencers in your niche are using. These individuals often have a knack for identifying emerging trends and viral audio clips early on. Following their profiles and observing the types of audio they incorporate can provide valuable insights into what resonates with your target audience.
3. The Power of Search
Don’t underestimate the search function! Head to the Explore page and tap the search bar. Try searching for terms like “trending audio” “[niche] sounds,” or even specific vibes like “funny sounds” or “motivational music.” The Instagram search is surprisingly good at sniffing out popular audio. Also, try to use some trending captions related to trending reel audio to increase the reach of the reel after posting.
4. It’s in the Feed
Keep your ears peeled while scrolling through your regular feed. Popular sounds often make their way into regular posts and Stories. If you hear something catchy, save it for later use.
5. Use Trending Hashtags and Challenges
Instagram hashtags and challenges often revolve around specific audio tracks that gain momentum within the community. Monitor popular hashtags related to your niche or industry and observe the audio tracks associated with trending challenges.
Participating in these challenges or incorporating relevant audio into your posts can increase your visibility and engagement and help you get free Instagram views.
6. Stay Current with Pop Culture and Events
Stay informed about the goings-on around you and consider timely, relevant ways to leverage applicable audio. Whether it’s a popular movie soundtrack, a viral TikTok sound, or simply a seasonal jingle, these elements help make your content feel current and connected. It will also help you get automatic Instagram likes on your content
7. The Dashboard Peek (Business Accounts Only)
If you have a business account, you have a secret weapon – the Professional Dashboard. Head over there and tap on “Trending audio.” This section showcases the hottest sounds on the platform, making trend spotting an easy task for you.
8. The Reel Rundown
This is the OG method, and it’s surprisingly effective. Go to the Reels Explore page and start scrolling. Keep an eye out for the tiny “Trending” arrow next to the audio title on Reels. This is your golden ticket.
Tapping the audio title takes you to a dedicated page showing the number of Reels using that sound and all the creations associated with it. Using audio that many people have used can help you gain free Instagram reel views.
9. Experiment and Analyze Performance
Not every trending audio clip will resonate equally with your audience. Try different tracks, notice performance metrics such as likes, shares, and comments, and which audio overlays perform best to get the most attention. Thanks to Instagram Insights, you can track the trends of engagement over time and see what really keeps your audience engaged.
10 Top Trending Sounds on Instagram in 2024
Here are 10 potential top trending songs on Instagram Reels for July 2024, based on current trends and what’s gaining attention. Please note that these are current stats and they keep changing with time;
1. Espresso by Sabrina Carpenter (1.9M Reels)
This catchy, likely-to-be-song-of-the-year, ‘Espresso’, can be used in almost any Reels content you want to post, from product launches to styling inspiration and more.
2. Blue by Billie Eilish (1.5M Reels)
This Blue track by Billie Eilish is perfect for all sorts of Reels – fit checks, makeup tutorials, travel montages, or any post that needs a touch of cool confidence
3. Say It Right by Luke Muzzic (1.3M Reels)
Say It Right with an 8D audio effect has gained so much popularity in July 2024. It’s great for motivational montages, workout routines, fashion transformations, or any post that needs a dynamic and positive vibe.
4. Million Dollar Baby (1.4M Reels)
Million Dollar Baby is the perfect upbeat track to back almost any reel content, from recipes and DIYs to transition videos. Pair this trending song with the appropriate Instagram hashtag for optimal reach.
5. Too Sweet by Hozier ( 797k Reels)
This song is being used in a wide variety of Instagram Reel content — use it in reel types like POVs or recipes. Another popular use of Too Sweet audio is to share a carousel in a Reel, featuring a glow-up — this can be your own or even a product from your brand that’s gotten a facelift.
6. Birds of a Feather by Billie Eilish ( 734K Reels)
Songs from Billie Eilish’s new album are trending across Instagram and TikTok. ‘BIRDS OF A FEATHER‘ is a light, airy, and calm song that’s suitable for nearly any content — or, stick with the song’s theme and use it for content showing your favorite pairing, from complimentary products to your office pal.
7. Please Please Please by Sabrina Carpenter (651k Reels)
‘Please Please Please’ by Sabrina Carpenter is taking the internet by storm. This song is catchy and perfect for nearly any Reels content. But, this audio makes a strong statement when paired with a uniqueness of your own.
8. Cheri Cheri Lady by Modern Talking (344k Reels)
This song can be found under ‘Chery Chery Lady Show’, and is an ‘80’s pop hit that’s recently resurfaced on Instagram Reels. Despite Cheri Cheri Lady’s distinct 80’s song and French lyrics, this song is suitable for all genders and nearly any type of content.
9. Candle Flame (Opolopo Remix Edit) by Jungle (221k Reels)
This infectious remix adds a playful energy to Reels. Candle Flame is great for dance challenges, funny skits, showcasing your pet’s antics, or a video that needs a fun and funky boost.
10. Good Luck Babe! by Chappell Roan (61.2k Reels)
Good Luck Babe is an upbeat pop anthem that is perfect for celebrating life, LGBTQ+ pride (anytime!), dance challenges, or showcasing summer vibes on Instagram.
Some more popular all-time searches for trending audio on Instagram are High Heels on My Tippies, Lovin on Me Jack Harlow lyrics, Kenya Grace Stranger lyrics, etc.
Conclusion
Now you must be convinced that using trending audio on Instagram is a game-changer in your content strategy. With these tips and keeping up with the changing trends of the platform, you will notice an increase in your visibility, engagement, and content performance.
Remember, it is all about exploring new things and having fun, also letting your creativity shine out. So, what are you waiting for? Get ready to explore those trending sounds and heighten your Instagram game through a different turn.
Most Asked Queries
- How to Find Trending Audio on Instagram Reels?
You can find trending audio on IG reels with the help of a music library, explore page, etc.
- Can Business Accounts Use Trending Audio on Instagram?
Yes, business accounts can use trending Instagram audio with a proper license.
- Why Can’t I Use Trending Audio on Instagram?
If you are not able to use trending audio on Instagram, you may have violated any Instagram regulation and that’s why the app is denying your access.
- Why Can’t I See the Trending Audio Arrow on Instagram?
Trending audio on Instagram has a symbol of an arrow pointing upwards beside it. If you can’t see that arrow on Instagram, your app might not be updated.
